The Highway - 98.1,98.9 & 99.7
You’ll always find Hot Adult Contemporary music along with news, traffic and weather on The Highway Vibe.
Highway Country - 107.3 & 101.5
When you gotta’ have your country – take a drive through Highway Country.
Highway Rock - 96.9, 94.9 & 100.1
Get in the fast lane with The Drive – your home for Highway Rock!
The Drive
KHDR 96.9 Barstow KHRQ 94.9 Baker KHWZ 100.1 Ludlow
Format
Highway rock. Today's favorite artists mixed with monster hits of the past... All with an active rock mix. Artists include Nickelback, Foo Fighters, Shinedown, Three Days Grace, Puddle of Mudd, Theory of a Deadman and more
Target Audience
Young, active highway travelers driving between Southern Nevada and Southern California
Local High Desert residents—male
Programming
Highway Rock format
Real-time traffic and weather
Drive-Thru Comedy breaks
Custom Rock-Clock with 3-minute breaks
Vegas Rocks entertainment weekly report
Demographics
70/30 Male/Female
25-44
Active Lifestyle
Frequent Las Vegas visitor
Coverage
I-15 between Victorville, CA and Stateline, NV
I-40 between Barstow, CA and Needles, CA
Key Benefits
- Only "Rock" station covering the growing highway market
- Impacts an entirely new drive-in market segment
- 'Drive' the fastest growing segment of Vegas visitors into your door
- More music, more attitude and hotter content
- Highway Van with LED signage doing live remotes weekly
- Sponsorships and partnerships available
- Metered ratings available through MobilTrak