The Highway - 98.1,98.9 & 99.7
You’ll always find Hot Adult Contemporary music along with news, traffic and weather on The Highway Vibe.
Highway Country - 107.3 & 101.5
When you gotta’ have your country – take a drive through Highway Country.
Highway Rock - 96.9, 94.9 & 100.1
Get in the fast lane with The Drive – your home for Highway Rock!
The Highway
KRXV Barstow 98.1 KHWY Essex/Laughlin 98.9 KHYZ Mt. Pass/Las Vegas 99.7
Format
Hot AC
Target Audiance
Travelers driving between Southern California, Arizona, and Nevada
Local High Desert Resident Market
Local Las Vegas Metro Market
Local Laughlin & Tri-state Market
Programming
Hot AC
Real time Traffic & Weather
AP News
Sporting News Flash
Brake for Laughter
Las Vegas Entertainment Features
Laughlin Entertainment Features
Coverage
40,000 square miles of the Mojave Desert
1,000 miles of highway I-15; I-40; I-93; I-95 and other feeder routes
Approximately 50 million travelers annually
500,000 local residents of the Mojave Desert and the Tri-State Area
1.6 million weekly ADI
Demographics
Age: 18-49 yrs
Split Male/Female
Income:
49%>$75,000
23%>$100,000
48% college or graduate degree (2x the national average)
71% are homeowners
Key Benefits
- BRAND - 30 years of identity and loyalty
- REACH - 30% Listener share—MobilTrak 2009 average
- 3-minute commercial breaks
- Sponsorship and partnerships available
- Metered ratings available through MobilTrak
- Highway Van with LED signage doing live remotes weekly
- Bart Torres' entertainment reports: Las Vegas Connection, View of Vegas, Look at Laughlin
- www.thehighwaystations.com
- Local Las Vegas coverage on FM 99.7—KHYZ coverage to and in Las Vegas
- Lowest cost of acquisition compared to competitive advertising mediums serving southern Nevada tourist destinations